Whether selling on Etsy or using an e-commerce platform like Shopify, adding Printed Mint products to your shop is easy. In this article, we'll go over:
1. Choosing a retail price
2. Choosing shipping rates
3. Writing a product description
4. Creating product imagery
Choosing a Retail Price
You may have noticed that we don't have a recommended retail price for our products. That's because it's entirely up to you! Product pricing depends on the product and the market. So it's up to you to research what the products are selling for around the web and to set your prices accordingly.
Choosing Shipping Rates
There are two ways to charge your customers for shipping: Flat Rate Shipping and Calculated Shipping.
Flat Rate Shipping
Flat rate (fixed rate) shipping is the easiest way to charge your customers for shipping costs. Flat rates are separated into three zones: the U.S.A., Canada, and International. Your customer's price is the same regardless of where you're shipping. We provide flat rate shipping costs for all our products HERE.
Flat rate shipping is also a popular way to charge for shipping on websites such as Etsy.com. You can utilize our "flat rate" shipping templates which are automatically included in your integration, and never worry about the shipping cost exceeding what your customer paid.
Flat rate shipping is excellent, but it isn't always the best option depending on the final destination. For example, if your customer lives on the other side of the country or lives right next door, they'll pay the exact Flat Rate shipping cost. Keep in mind you always have an option to choose the shipping method upon checkout at Printed Mint.
Calculated shipping allows you to charge your customer for shipping costs more accurately. It communicates with the shipping carrier's API to get the cost of shipping a package. To use calculated shipping, you'll need to plug in the weights and dimensions of your products. We provide a list of shipping weights and sizes for all of our products HERE.
You'll also need to enter the zip code of where you're shipping from for your e-commerce platform to get accurate rates. Since we're doing the shipping for you, you'll want to plug in our zip code: 85027
You might want to experiment with the shipping weights and dimensions to ensure your product is accurate regarding the shipping cost.
Writing a Product Description
Now it's time to write an excellent product description! Feel free to use any of the info we provide in our product descriptions; you can copy them word for word. There's no right or wrong way to do it, but here are some helpful tips from the pros:
Keep it real. Your writing style should represent your voice, style, and personality. Engage your audience with a casual, friendly tone. When they're reading your description, they should feel like you're reading it to them.
Be descriptive. Shopping online is difficult because you don't know how the product feels. How heavy is it? What are the materials and textures like? Is it rugged? Is it fragile? Using descriptive words makes your customers feel as though they're holding the product in their hands.
Use keywords. In many cases, your e-commerce platform will search product descriptions when customers use the search bar, especially on Etsy! So, what kinds of keywords is your audience searching for? Using the right keywords can dramatically boost traffic to your shop.
Be brief. With more than half of today's web browsing happening on mobile devices, it's essential not to be too wordy. Instead, focus on putting the key points at the top of your description so that shoppers get the most critical information at a glance.
Creating Product Imagery
Your product imagery might be an essential part of your listing. We always recommend ordering a sample of your products and photographing them yourself. This way, you can snap your products in a natural setting and style them in a way that makes sense for your brand. However, this might not be an option for you. Maybe you have hundreds of products, or you can't afford to buy samples of all of them.
Well, we've good news – you can use our product photography! We've turned all of our product photography into Adobe Photoshop templates that allow you to easily place your designs on our products in a way that looks realistic and accurate. You can find all of our product mockups listed here.
On top of that, you can use our "detail" images in your shop to give your customers a closer look at the product's materials and other details.
And that's it! You're one step closer to selling Printed Mint products in your shop! Now it's time to create your brand with Printed Mint Custom Packaging.